Technical Architecture

Your technical architecture sets the blueprint from which all future development will follow, so it needs to be right to begin with. Choose an experienced, versatile team that makes wise application and web systems design decisions.

Does your website have good bones?

A house with good bones—built the right way, the first time—has an enduring structural quality and flow to it. It weathers the seasons, updates with the times, and welcomes all  who enter it. It’s a home:  not just another building on another street.

We build websites like that. 

We conceptualize technical solutions that can grow with your company over the long term

Taking into account what your site needs on day one—while anticipating what kind of a digital asset you’ll require some years from now—we rely on our experience to lay down a sustainable foundation to support future enhancements and scalability.

We can validate for you:

  • what’s possible (and how)
  • what’s difficult (or not)
  • what’s worth it (best practices, always)
  • what can wait (and why)

Technical architecture plans for migrations, site management, custom workflows, entity relationships, data storage, special security or access requirements and so on. 

To communicate the details to you, and internally among ourselves, we produce functional prototypes, ER diagrams, information architecture sitemaps, project roadmaps, requirements documentation, etc. 

Our Technical Architecture services include:

Site Maps

Your site map is an origin point, where we define the information architecture best suited to tell your story or guide your audience as simply as possible. From here we can identify strategies for creating the depth and breadth you will require from your content model.

ER Diagrams

Entity reference diagrams describes the relationship between pages, components, categories, tags, and menus. A well thought out diagram will lead to smarter development, better reporting, and a more customized content management experience for site admins.


Workflows describe the steps required to complete a goal on a website or in a software application. The workflow could be for an event signup, account registration, or guest checkout for an online store. We can help design and define the workflow updates or additions your organization should prioritize.


Sometimes the success of your project hinges on one core bit of challenging functionality that’s hard to estimate. You need to know it will work before you commit time and budget. In these cases, we recommend a prototype phase to allow us to build a functional proof of concept, from which we can identify the true work required, so you can make an informed decision.


Once we’ve defined the site map, designed the database to deliver what’s on our ER diagram, fleshed out the Workflows, and prototyped the advanced functionality, the requirements can be documented. Asking the right questions and understanding your options can make software production more efficient and rewarding per sprint cycle.

Project Roadmaps

The work roadmap, budget, and priority must all work together. We are a dedicated partner to our clients and will work with you to sculpt the plan and road map that fits your organization for today and into the future.

Technical Architecture case studies

“From providing support when needed to project leadership when asked, the Entermedia team has always come through for us. We’ve been counting on Entermedia for five years to maintain several high-traffic websites in a competitive space, and have also engaged them for custom design/development projects. This crew does not disappoint. Not only have they enhanced our users’ frontend experience, improving engagement and search performance, they’ve also simplified and streamlined our backend experience, making all of our jobs easier. And we know Entermedia has our back and will reply within minutes via slack or email if we need them. Where would we be without them? Don’t want to know.”

John W.

Englewood Health

Tell us about your project!

We’ve said a lot about what we can do. Now tell us about your goals and upcoming projects.

Always a free, no-obligation consultation. If you have a time-sensitive need, please let us know.

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