Strategy

We work to understand your goals, identify your options, and help you evaluate how you allocate your resources—for a positive return on investment.

Every project starts with a goal

Your goal probably fits into one of the following archetypes:

  • generating more leads
  • reaching more unique visitors
  • growing your daily active users
  • increasing your sales or donation revenue

To reach your goal, there are a thousand and one tactics to consider. Some will be more attractive than others, relative to your specific goal, time, or budget factors.

How do you know what will work? 

Matching the right strategy for your goal with the optimal tactics for your strategy

Once we do our work to understand your goal, we’ll lay out all your options and help you determine what tactics will deliver the best ROI for your organization. We’ll guide you through the best practices for implementing your strategy. We can also identify the key performance indicators you can measure success by along the way.  

Reinforcement or reinvention?

Does your existing site strategy need reinforcement, or reinvention? Let’s test its underlying theory and implementation via analytics, A/B testing, and user testing.

We can help you evaluate areas for improvement, or whether it’s time to start fresh.  

How our Strategy team can help you

Lead Generation

We can help you generate and qualify new leads through your website, with custom intake forms, content marketing download offers, improved calls to action and design strategy, etc.  We can implement lead generations into your sales funnel, CRM or newsletter lists. 

Unique Visitors

We’ll help you track and understand data reflecting how many unique visitors your site pages average per month, and develop strategies to drive more unique visitors to your priority pages from paid advertising, organic search, social media and even through improved linking and navigation within your site.  

Engagement

Better engagement can be achieved by improving page load times, design enhancement, adding more relevant and readable content, displaying related content, simplifying and/or increasing site navigation, as well as developing a clearer picture of your target audience through analytics and other information gathering tools.

Conversion Rate

Conversion rate tactics may include:  adding a well-timed pop-up on your site or a well-placed form; removing distractions (content and/or design) taking focus away from your conversion goal; layering in testimonials, live chat, stronger calls to actions, explanatory language; researching site behavior through A/B testing and heat maps; etc.

Content Strategy

Content audits assess the quantity, quality, and performance of content on your site. Breaking down your content by type, title, url, copy areas, categories and tags, relationship to other content, SEO structure, and overall effectiveness, we can help you understand strengths and weaknesses of your published content.

Strategy case studies

Need help now?

Whether you’re dealing with a slow burn nuisance or a red-alert meltdown, we have the experience, diagnostic tools, and problem-solving skills to put out the fire. 

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