Who says building a web page can’t be simple? Elementor is a WordPress page builder that allows even the least tech-savvy people to create visually complex web page layouts.
If you work in web development or design, chances are you’ve already heard of it. Advertised as the best instant drag & drop landing page builder, Elementor allows users to build high-end websites and landing pages in record time.
The Elementor website brags that “it’s the easiest way to turn your thoughts and ideas into a live website.” They have to say that, though. Is the WordPress plug-in is as innovative and helpful as advertised? Let’s take a look.
The first truly visual live form builder, Elementor makes high-end design achievable with easy to use UI. The plugin offers an intuitive approach to web design that’s as simple to execute as writing a blog post. The interface is user-friendly and easy to work with, making building a website feel more like an art project than a chore.
Elementor’s progressive features include:
Elementor replaces the WordPress editor with a live frontend editor so users can write and edit content directly on the live screen. See how your content looks as you create it!
Elementor works on any WordPress theme and page. It doesn’t matter if you’re a law firm looking for a simpler web layout or a freelancer looking to showcase your portfolio. There’s a pre-designed, customizable template that suits your needs.
Pixel Perfect With No Coding
Users have control over every single styling detail of a web page without having to write a single line of code.
Elementor is advertised as the only design-oriented popup builder. Building popups that improve sales, leads, and conversions is as simple as building a page.
Elementor offers pre-designed blocks, or section templates that can be added to any page. Any individual page can be comprised of however many blocks the designer see fit. At the time of writing, Elementor offers over 235 different blocks. They’re organized into 15 different categories, from Headers and Contacts to Testimonials and FAQs.
These days, it’s all about being mobile responsive. Elementor Page Builder comes with a specialized tool set for creating superb mobile responsive websites.
Elementor comes with access to a slew of customizable widgets, or basic page elements. The free version comes with 28, including:
- Video: Link to Youtube or Vimeo straight from any page
- Testimonials: Insert customer testimonials into pages quickly and easily
- Image: Control the size, saturation, and opacity of whatever photos you upload
- Icon: Choose from over 600 icons to amp up your site’s design
- Accordion: A collapsible collection to organize content
- Image Gallery and Image Carousel: Display images in an organized fashion that’s easy on the eyes
- HTML: Insert code anywhere on the page quickly and easily
- Dividers and Spacers: Separate different elements of content on the page
- SoundCloud and Google Maps: Embed audio clips and maps on any page
- Tabs: Vertical or horizontal tabs that display different types of content
- Sidebar: Add any sidebar to any page
- Shortcode: Embed shortcodes from any plugin into the page
Full Revision History
No need to worry about remembering to save your work. Elementor automatically saves all your inputs and allows you to revert to an older version of your work at any time. Users are free to try out different design options without worry.
Header and Footer Editing
With Elementor, editing the header and footer of your website is easy and requires no coding.
Elementor Canvas is a custom page template ideal for creating landing pages and coming soon pages. Users can remove headers and footers to design the entire page content in Elementor. Plus, it works with any WordPress theme.
…and these are just a few! Other features listed on Elementor’s website include:
- Visual and intuitive form builder
- Marketing automation and CRM integrations
- Custom fonts
- Role manager
- Blog post layout widget
- Image & video sliders
- Global widgets
- Custom CSS
- Animated headlines
- And much more.
The 7th most popular WordPress Plugin in the United States is a one stop shop for all aspects of web page design. Here are some reasons for its popularity:
According to Elementor’s website, the page builder’s speed is unmatched by any other page builder on the market.
Elementor is an open source page builder, designed to constantly be improved. Developers can create their own widgets and add custom CSS to any page element. Elementor pages are automatically compatible with RTL (right-to-left) web languages.
It has built-in maintenance
All websites need constant upkeep and maintenance. When you need to do some routine maintenance, turn on Elementor’s free maintenance mode so administrators and visitors know the site is temporarily unavailable.
Elementor as a marketing tool
It’s more than just a pretty page. Elementor is designed to streamline your marketing efforts. Professionals who want more site traffic, leads, social engagement, and conversions: take note.
Elementor offers a full set of widgets that tailored to optimize a team’s marketing efforts, including:
- Social icons (Facebook, Twitter, Youtube, Instagram, etc.)
- Share buttons
- Forms and Call to Actions
- Price Table
Marketers can get more conversions by utilizing the following marketing features:
Sticky bars: Increase conversions by making headers and footers sticky and always visible on scroll
Action links: Connect with the public by linking to apps like Google Calendar and WhatsApp
Evergreen countdown: Each and every visitor gets the same time frame, regardless of when they access the page
Star reviews: Your customers love you. Prove it by adding the Google schema supporting star ratings widget and review slides
Optimole: The WordPress image optimization service is fully compatible with Elementor. Optimize all images on your site quickly and easily on the cloud without altering the original image
V2.5 Pro Motion Effects
Elementor is on a roll. Or, shall we say, a scroll? On March 26, 2019, Elementor launched Motion Effects, a toolset for adding transitions and animations to web designs. Before Motion Effects was released, Thrive Architect was the only WordPress page builder that allowed users to animate elements.
No longer do developers have to use custom code to create animations or motion effects on their site. With Motion Effects, designers can build parallax scrolling effects on any background image or site element. Motion effects include vertical and horizontal scroll, Rotate animation, 3D tilt, and Mouse Track animation (in which site features move in relation to the direction of the site visitor’s mouse movement).
This is great news for those looking to increase their website conversion rate. Adding unique animations and effects can capture the attention of your site’s visitors and attract more user interactions.
Elementor Vs. Elementor Pro
Elementor offers both a free version and a premium version. The free version includes all the basic tools and widgets a user needs to design a beautiful website.
The premium version, Elementor Pro, is ideal for professionals. It includes additional widgets, templates, and professional tools designed to give a company more conversions and sales. There are three pricing plans:
- Personal ($49/year) – Includes all pro features + 1 site license
- Business ($99/year) – Includes all pro features + 3 site licenses
- Unlimited ($199/year) – Includes all pro features + unlimited site licenses
Disadvantages of Elementor
For beginners looking to easily create a professional looking website, it’s hard to find a problem with Elementor. Even with the free version, users can create sleek, pixel-perfect web pages in record time.
To some professionals, though, the product isn’t perfect. So far, Elementor doesn’t offer a tables widget option for product comparisons.
Plus, other WordPress page builders like Thrive Architect and Beaver Builder support custom icon sets, but Elementor doesn’t. To most, this isn’t a big deal. But if you want to incorporate a specific icon set into your design (perhaps to showcase your company’s unique branding), you’re out of luck.
There’s also no option for a one-time payment. Lots of people like to pay once and get it over with. But, as of now, the only payment option is month-by-month.
These disadvantages are worth considering. That being said, Elementor is constantly rolling out improvements to their product. Bookmark their blog to stay up to date!
Reviewing Elementor: The Verdict
So, does it live up to the hype? In short, yes. Elementor is an intuitive and progressive WordPress page builder. Its users spend less time and energy building web pages, so they can focus more on creating valuable content.
Elementor has revolutionized Entermedia’s workflow. It’s not just helpful for developers, though. Whether you’re a professional web-developer or an artist creating a website to display your work, Elementor is a powerful tool that can help you execute your vision. We highly recommend it to anyone who wants to take their website to the next level.