Discover

We are uncovering better ways of helping our clients achieve their goals online.  We aim to share what we’ve learned here, we hope you find it helpful.

Video Content Rules
Insights

Video Content Rules!

Are you using enough video content in your marketing?   Consumers love video.  Search engines love video, too. For these reasons, video content bring excellent return on investment.   There are many types of video marketing opportunities. Several of them could make an important difference for your organization in the

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Accessibility Best Practices for Content Writers
Fundamentals

Accessibility Best Practices for Content Writers

When you think about accessibility best practices, you might start with things like user experience design, keyboard navigation, size of text, color contrast, etc. Those are super important, and many additional factors determine accessibility and ADA compliance. Assuming that you’ve done everything right from a standpoint of UX, content strategy,

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Adapting Your Content Marketing Strategy
Insights

Adapting Your Content Marketing Strategy

COVID-19 has disrupted the world as we know it, altering how we live and work. First and foremost, we all just want to stay safe right now. Forming a new idea of ‘business as usual’ seems to run a close second.  Adapting your content marketing strategy is a great place

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SEO Content Strategy
Fundamentals

SEO Content Strategy for the Win-Win

How do you write content that helps you rank higher in search results? First, you formulate an SEO Content Strategy.  Then you get busy using it. Define your topics Target your audience Research keywords that fit topic to audience Write keyword optimized content articles Build topic hub pages that leverage

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Web Ops Explained
Insights

WebOps Explained

The term WebOps stands for a suite of technical tasks and prerequisite skillsets applied to keep a site performing at its highest potential.  As a cross functional team, Entermedia has front end specialists, back end specialists, design and content specialists, and so on.  Like spokes on a wheel, they make

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shopify with drupal case study
Case Studies

Shopify with Drupal: A Case Study Apart

Entermedia’s longtime client, Apiece Apart, sells elevated basics for women. Their website runs on a combination of Shopify with Drupal 8, hosted on Pantheon. Apiece Apart’s content strategy emphasizes telling real women’s inspiring stories. These women wear Apiece Apart. Thoughtful copywriting and gorgeous photography pair with a minimalist design. Site

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Migrate to Drupal 8 from Drupal 7 with Entermedia
Insights

How to Migrate to Drupal 8 from Drupal 7

In our previous article, we offered background information behind Drupal 7 End of Life, why you should migrate to Drupal 8 now, and how to prepare for Drupal 9. As of this writing, over 700,000 sites running on Drupal 7 account for roughly 70% of all Drupal sites on the

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Drupal 7 End of Life
Insights

Coming Soon: Drupal 7 End of Life

Drupal 7 End of Life is slated for November 2021. Drupal project leads announced this sunset target years ago. If your site is built on the popular Drupal 7 platform and you haven’t started to think about D7 end of life, the countdown clock ticks a little louder each month.

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Case Studies

Assistive Technology Friendly Web Design: A Case Study

Entermedia recently completed an ADA compliance audit and ADA compliance redesign project for the Robert Rauschenberg Foundation.  Read on to learn about why ADA compliance is so important, how assistive technology enables people with disabilities to use your site, and what happens when your site is not structured with disabled

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8 Reasons to Switch to Drupal 8
Insights

8 Reasons to Switch to Drupal 8

Drupal developers understand that change is inevitable, and good. The ever-evolving open-source Drupal platform has undergone countless changes in the 18 years since it began as Dries Buytaert’s personal message board project, making strides in efficiency, customization, and accessibility through 8 major core version releases. Today, Drupal is a well-known, high-tech

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