Texas Monthly hired ENTERMEDIA to develop its redesigned website in Drupal as a daily publishing platform with robust content curation tools, plentiful advertising options, and a vastly enhanced user experience.
User Stories / Problems Solved
Creating an Impact
Forty years worth of articles and images were carefully migrated into the Drupal CMS, allowing Texas Monthly editors to create an engaging and multilayered reading experience for its users.
Now the fresh new look and feel and curated content platform is hooking significantly more site visitors, and ad revenues are going up.
- Unique Site Visitors - 57% Increase *
- Page Views - 13% Increase *
- Bounce Rate - 14% Decrease *
- Digital Revenue - 36% higher than forecast for 2013 with a 20% increase year over year
*data based on March 2012 vs. March 2013
Publishing WorkflowCompared to their 40 years of award-winning print journalism experience, Texas Monthly was looking for major upgrades to its daily web publishing efforts.
We worked closely with Texas Monthly to create an editorial workflow for efficiently drafting, editing, approving and publishing web-direct content to specific content channels and/or the front page.
An example: editors have full control over how content tiles display (quote only, image only, full deck, etc), as well as where (which row, column, channel, etc) and when to display it (set live date for future, archive, full behind paywall, etc).
Texas Monthly "Feature Board"